Gamers can purchase a retail version of APB either in-store or via digital download at standard retail price of SRP £34.99. The game includes 50 hours of action gameplay out of the box plus unlimited time in APB's social districts customizing, socializing and trading in the marketplace. Once the 50-hours are up, players have flexibility: top up their game time from as little as SRP £5.59 for an additional 20 hours, or opt to purchase a 30-day unlimited package for only SRP £7.99 with discounts available for 90 and 180 days. In addition to this flexible payment model, players can also earn game time by actually playing the game. APB provides avenues for accomplished gamers or creators to earn rewards for their creativity and subsidize their ongoing costs with their in-game efforts.