EA have today revealed that FIFA 10 has sold over 1.7 million copies in its first week, impressive. And even more so when you know it's the fastest selling sports title of all time and apparently 'EA’s biggest European launch in history'.

"We were confident that FIFA 10 would be a hit, and this week fans across Europe have shown just how much they love this game," said Peter Moore, President of EA SPORTS. "We are incredibly proud of FIFA 10 and this kick-off for great, authentic football competition."

What's more, here's a director's cut trailer that tries to show off some of the new stuff in this years title, quite long though.