Activision and Bizarre Creations have today revealed Blur, described as 'the ultimate wheel-to-wheel racing action experience' Blur is coming to Xbox 360, PC and PlayStation 3 this coming Autumn.

"We did our homework and saw a huge opportunity to move beyond traditional racers and create a game completely focused on making racing 'fun’ again," said Martyn Chudley, creative director, . "Blur delivers a new style of racing experience for all gamers, regardless of their experience, skill or genre preferences. Everything the player does, both in their cars and with their cars, is a dramatic adrenaline rush; it’s a real blast!"

"We know that racing can be fun for everyone, and we are excited to enter this genre with a game that keeps players in the pack and combines fun with intense racing battles," said Maria Stipp, EVP and GM of Owned Properties, Activision Publishing. "Bizarre Creations is one of the most creative studios in the industry with a rich heritage of top-rated racing games and we are excited to partner with them on Blur, which is set to break the mold of traditional racing games."