Microsoft Game Studios general manager Phil Spencer spoke to GamesIndustry.biz today and admitted that the gaps between first-party releases for the 360 were too spaced apart this year, particularly highlighting the poor showing towards UK consumers.

"I won't duck the question. Obviously our job as a first-party publisher is to lead on our platform and to create content not only that appeals to a broad set of customers, but also content that comes out with a regular pacing to continue to freshen the shelves," Spencer said. "But I wouldn't disagree with you that there were periods this year where there were gaps that were too long from first-party."