Thursday, August 31 2006
EA announced today an agreement with IGA Worldwide Inc., a leading independent in-game advertising network in an effort to allow companies to dynamically advertise products in-game throughout select EA franchises. The dynamic execution allows for in-game advertising elements to be updated and changed in real-time. The first title to feature this will be DICE developed Battlefield 2142.
Other news seems to be filtering through that Need For Speed: Carbon will be another title to feature dynamic advertising.
The initial EA title to incorporate dynamic in-game advertising via IGA is Battlefield 2142TM, developed by DICE in Stockholm, Sweden. Fans of the franchise will see new, realistic brand presence integrated into contextually relevant game environments across the platforms and across the geographies where they play.
Other news seems to be filtering through that Need For Speed: Carbon will be another title to feature dynamic advertising.
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malis
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malis
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