Phillips have unveiled plans for what they believe the future of immersive gaming will hold.

The result of extensive research and development, amBX delivers an all-new player experience through enabled devices -- such as LED color-controlled lights, active furniture, fans, heaters, audio and video -- strategically placed in the user's room. By utilizing this ground-breaking technology, the treacherous journey through the Amazon will turn a room jungle green, swimming with dolphins will splash it deep blue, 'Halo' jumps will turn fans on full, lightning storms will trigger strobe effects of white light and pirate ships on fire off the coast of treasure island will blast on the heaters.