SimHQ has a Q&A session up with Manju Hegde, CEO and founder of AGEIA Technologies.

A: At AGEIA, we know that we are pioneering a new category and by doing so there will be a natural level of skepticism. One of the main ways we are going to support the gaming community is by offering the PhysX processor as a platform on the PC, not as add in card that needs to be replaced every six months. Once a gamer buys the PhysX add-in board, they can expect a multitude of titles over time that take advantage of the technology in more advanced ways.

You can read the full Q&A here